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Striking a chord: 4 recent launches

We thought it time to unveil a few sites we’ve helped launch over the last several months. Though our part in each project was strategic, instrumental, and highly visible, our client partners are the real heroes and winners. They’ve spent countless hours managing, maintaining, and safeguarding their sites and the results are worth noting.

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The Mission Book.


When Caleb Crider and Larry McCrary from the Upstream Collective came to DC and told us about their plans for the Mission Book, we couldn’t wait to get started. The concept is basically this. Build a web site where missionaries (really anyone who’s mission is to make the Gospel accessible for others) can go and share their stories. The stories are aggregated on the site. Once enough stories are entered, they will be published into an ebook. That’s basically it.

We developed an interface for the Mission Book that is simple, but visually rich. The entries are dynamically generated and are made to look like book spines, which the reader can scroll through. For those wanting to participate in the conversation, we made it really easy. Story-tellers can personalize their entry by choosing from dozens of icons and picking their own spine color. They can even see a preview before posting their story.

Visit the site. Join the conversation.

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Bluefield College.


Bluefield College is one of our favorite clients. We’ve been working with them since 1997 on everything from recruitment campaigns (4 to be exact) to institutional branding to a new athletic logo. When Kris Hardy and Chris Shoemaker asked us to help develop their new web site, we knew this would be a large undertaking.

Bluefield came to us having a good idea of what they were looking for. We developed an interface design that made sense for their varied audiences and reflected the quality and sophistication they were aiming for. We also focused on a content design and styling plan that would allow both consistency and flexibility within the Monk CMS they chose to serve as their back end.

Check out the results.

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Chelsea Creek Community Church.

As a brand new church plant, Chelsea Creek is taking an approach that is drawing a lot of excitement and interest. Pastor Matthew Roskam and the leadership are building their church around the idea of conversation. Conversation with God, each other, and self. Besides capturing their goals for an aesthetic that matched their casual, conversational approach, we connected them to the Moja CMS. For a brand new start up, they’ve had an amazing response to the ministry they’re doing through conversation groups. The new web site plays a key role in facilitating preparation and participation of this vital ministry.

Here it is.

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The Episcopal Diocese of Texas.

After meeting Carol Barnwell at the Consortium for Endowed Episcopal Parishes Conference in Austin last February, we knew right away this influential Diocese was doing some amazing things in their Episcopalian circles. For the web site project, our charge was to help them make sense of the large amounts of content, ministries, parishes, and partner organizations that  warranted priority real estate on their site. We created a home page interface with a strong visual and navigational hierarchy to help accomplish this and other objectives. The aesthetic reflects the level of taste and quality you’d expect from this influential organization. Interactivity flows from this design sensibility and takes on a more utilitarian role in the site. Users are finding it easier to get the information they need and the Diocese is getting rave reviews.

Judge for yourself.