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Understanding Mobile User Mindsets

Mashable.com recently had a post that explored the latest trends in mobile development and design. The post cited author Josh Clark’s conclusion that mobile user mindsets fall into three simple buckets:

Microtasking: Using the phone for short bursts of activity.
Local: Finding out what’s around the user.
Bored: Utilizing the phone for distraction/entertainment.

Can’t speak for all of you, but I think Josh nailed it. The challenge to all organizations desiring connection with mobile users is how your organization will become more relevant within these three mindset areas.

Ask yourself…is your organization mobile accessible and is your content and functionality efficient enough that it fits into the preferences and attention of mobile users? Corporate America is placing a high priority on engaging mobile users, what’s your plan?


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