• Visit our Home Page
  • web. designbydc.com
  • twitter. tweetbydc
  • 888.942.6608

How the iPhone and iPad Are Significantly Changing the Future of Your Web Experience

Apple iCons

The sales growth statistics of the iPhone and iPad are staggering:

+ iPad sales have reached over 19 million units in just 12 months.
+ iPhone sales for the first quarter of 2011 topped 18.7 million units.
+ iOS device (iPhone, iPad, and iPod touch) sales are nearing 200 million.

Apple’s MO behind their iOS devices come down to this: Simple. Amazing. Revolutionary.

These relatively new devices are redefining the quality of experience and expectations we have in the web world. Consequently, Apple’s influence has significant implications on the current and future picture of your web site.

NO FLASH PLEASE. iPhone and iPad don’t process FLASH. Steve Jobs and the Apple team have made a strategic decision to omit FLASH applications for a number of reasons, spanning from highly technical reasoning to personal preferences. Whatever the actually reasoning for the FLASH departure, one thing is for sure, it impacts you and your website. If you have FLASH on your current site, you can count on iOS device users not getting the content they want and need, essentially cutting the communication line with this rapidly growing audience. Many web developers, including the DC team, are implementing iOS compliant solutions that still offer motion and animation, without the use of FLASH.

THEY WANT MORE. Mobile friendly web sites may suffice for the iPhone, but iPad users expect more than a light, mobile experience. Some organizations have countered the omission of FLASH from iOS by creating a simple, “Mobile Friendly” version of their web site. Though this may prove to be an option for the iPhone, the iPad’s function and user’s expectation are much higher. Because of it’s size, the iPad is capable and expected to display fully-functioning sites. Forcing a user to view a stripped down version of your site causes an immediate disconnect. Also, in many cases, the iPad is not just a peripheral to the notebook computer, but a replacement for it. The overall functions and use of the iPad has caused its users to simply expect more. Once again, we have to design and build web experiences that respect and embrace iPad audiences.

GOING HIGHER. One universal reality of the iPhone and iPad phenomenon is that Apple is creating richer, more interactive experiences for users. With the rapid rise in powerful and engaging experiences with websites and apps alike, users have significantly increased their expectations. Interactive content attracts users while less relevant, static content is likely to repel them. The iOS devices are empowering their users to find and do just about anything, many times with just a few touches. As communicators, we must respect this massive shift in user device preferences and design web experiences that match the iPhone and iPad user’s desires.

One constant for the foreseeable future: expect Apple to continue to lead the charge and the direction of devices and web trends.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s