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Secrets Behind the Launch of Apple’s iPad

Great post from Seth Godin, author/blogger (sethgodin.typepad.com, tribes, the dip, linchpin) regarding perhaps one of the biggest marketing launches of our lifetime…

Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can’t think of a product or movie or any other launch that has ever come close to generating that much direct revenue.

more: http://sethgodin.typepad.com/seths_blog/2010/04/secrets-of-the-biggest-selling-launch-ever.html

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