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Are You Sparking Conversation?

Why is it that some organizations have natural, positive conversations from people who experience their brand while others produce little to no conversations in response to their brand? Great post from Dan & Chip Heath Made to Stick authors and regular blog contributors at www.fastcompany.com and www.heathbrothers.com on examples of how organizations create conversation thus creating more fans…

http://www.fastcompany.com/magazine/116/column-made-to-stick.html

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